What is a retailer reset?
A retailer reset, also known as a store reset or a planogram reset, refers to the process of rearranging and reorganizing the merchandise, fixtures, and layout of a retail store to create a fresh and updated look. It typically involves changing the placement, arrangement, and display of products on shelves, gondolas, end caps, and other store fixtures according to a predetermined planogram or merchandising plan.
A store reset is usually done periodically, often seasonally or as needed, to optimize the store’s layout, improve the shopping experience for customers, and drive sales. It may be carried out by in-house store staff or by external merchandising teams hired by the retailer or a third-party merchandising company.
The goals of a retailer reset may vary depending on the retailer’s specific objectives, but common objectives include:
Maximizing sales: By strategically positioning products based on sales data, customer preferences, and merchandising best practices, a retailer reset aims to optimize product placement and improve visibility to drive sales and increase revenue.
Enhancing the shopping experience: A store reset may involve improving store navigation, creating eye-catching displays, and enhancing visual merchandising to create an appealing and engaging shopping experience for customers, leading to increased customer satisfaction and loyalty.
Managing inventory: Retailer resets may also involve managing inventory levels by reorganizing products, consolidating slow-selling items, and optimizing shelf space utilization to reduce overstock or out-of-stock situations and improve inventory turnover.
Highlighting promotions: Store resets may be used to highlight specific promotions or seasonal campaigns by prominently displaying promotional items, creating dedicated promotional areas, and using signage and other visual merchandising techniques to attract customer attention to promotional offers.
Ensuring compliance: Retailer resets may be done to ensure compliance with planograms, brand guidelines, and other merchandising standards set by the retailer or brand owners to maintain consistency and brand integrity across multiple store locations.
Overall, a retailer reset is a strategic merchandising process that involves reorganizing the store layout and product displays to optimize sales, enhance the shopping experience, manage inventory, highlight promotions, and ensure compliance with merchandising standards.
Benefits for retailers to donate resets
Donating resets, or surplus inventory resulting from a retailer reset, can have several benefits for retailers, including:
Tax deductions: Donating resets or surplus inventory to a registered charity can potentially result in tax deductions for the retailer. In many countries, retailers may be eligible for tax benefits for donating goods to qualified charitable organizations, which can provide cost savings and financial incentives.
Clearing inventory: Retailer resets may result in surplus inventory that needs to be cleared to make space for new merchandise. Donating resets to charities can help retailers efficiently and responsibly manage excess inventory, freeing up valuable storage space and reducing the need for costly disposal or liquidation options.
Social responsibility and brand enhancement: Donating resets to charities can demonstrate a retailer’s commitment to social responsibility and community engagement. It can enhance the retailer’s brand image by showing that they are giving back to the community and supporting charitable causes, which can positively impact customer perception and brand reputation.
Supporting local communities: Donating resets to local charities can contribute to supporting the communities where the retailer operates. It can help provide resources and assistance to those in need, such as homeless shelters, food banks, or schools, which can foster positive relationships with the local community and potentially lead to increased customer loyalty.
Environmental sustainability: Donating resets can also be aligned with a retailer’s sustainability goals. By diverting excess inventory from landfill or incineration, retailers can reduce their environmental footprint and contribute to waste reduction and resource conservation, which can be seen as a positive environmental initiative.
Employee engagement and morale: Involving employees in the process of donating resets can boost employee morale and engagement. Engaging employees in charitable activities, such as organizing donation drives or volunteering at charitable organizations, can foster a sense of purpose and pride among employees, leading to increased job satisfaction and loyalty.
Cost-effective donation option: Donating resets to charities can be a cost-effective option for retailers compared to other methods of inventory disposition, such as disposal, liquidation, or long-term storage. It can provide an efficient and responsible way to manage excess inventory while potentially generating tax benefits and enhancing brand reputation.
In summary, donating resets or surplus inventory to charities can provide retailers with various benefits, including potential tax deductions, inventory clearance, social responsibility and brand enhancement, support for local communities, environmental sustainability, employee engagement, and cost-effective inventory management. It can be a win-win situation for retailers, charities, and the community.